Wednesday, October 7, 2009
The Federal Trade Commission issued their first new updates to The Guidelines for Testaments and Endorsements in Advertising since 1980. The FTC recently determined that bloggers, both professional and amateur, must disclose to readers any money or "in-kind payment" received from organizations to review products. Companies referring to research group findings about a product must inform readers of their relationship to such group. Even if there is no requirement for a positive review, bloggers must still disclose their relationship to the organization promoting the product or service. Violators face fines of up to $11,000 per infraction.